The London Bike Show - Driven by SEAT

The Bike Show

12 - 15 February 2015, Excel London

Sponsors & Partners



We are Spanish and German. We are passionate perfectionists. We are emotional technologists. Everything we know, is everything you feel. We give design a purpose. We bring technology to life. We call it : Technology to enjoy. We are SEAT.

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The Telegraph

The Telegraph is the UK’s No.1 broadsheet newspaper, and it’s website, has over 8 million users each month and over 100 million pageviews. As the parent company of Telegraph Events, the Telegraph Media Group will do everything in it’s power to make the show a great visitor experience and a success for all exhibitors.

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British Cycling

As the national governing body for cycling, British Cycling champions cycling at every level investing millions of pounds in facilities across the country each year. Whether you race competitively, ride for fun or ride to work, British Cycling is there to support you.

Membership packages are available for anyone who rides a bike, find out how you can make great savings on top name cycling brands, benefit from our insurance cover, join our online cycling community and contribute to the future of cycling both on and off road.

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British Eurosport

British Eurosport is the Home of Cycling, with over 1,500 hours of coverage of more than 40 races per season, including all three Grand Tours and 24 of the 28 UCI World Your events, plus the best of the domestic action, including the national road and track championships.

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The Association of Cycle Traders, best known as the ACT, is the largest cycle trade organisation in the UK.

ACT is a membership organisation representing the interests of over 3000 specialist cycle retailers and their supply partners throughout the UK.

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Sustrans makes smarter travel choices possible, desirable and inevitable. They’re a leading UK charity enabling people to travel by foot, bike or public transport for more of the journeys we make every day. They work with families, communities, policy-makers and partner organisations so that people are able to choose healthier, cleaner and cheaper journeys, with better places and spaces to move through and live in.

It’s time we all began making smarter travel choices. Make your move and support Sustrans today.

Visit their website is the world’s largest and most comprehensive source of cycling product news and reviews. Content is posted 24/7 from the best and most experienced team of cycling journalists and product testers.

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Cycling Plus

Cycling Plus is the UK’s biggest selling cycling magazine. It delivers unrivalled expert product reviews along with inspirational routes and rides from around the world. The magazine takes its readers inside every aspect of cycling and provides nutrition, fitness and training advice.

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Mountain Biking UK

Mountain Biking UK is Britain’s best-selling mountain biking title. It provides mountain bikers of all levels with the best coverage of their favourite sport. MBUK features high quality tutorials, kit reviews, access to the stars and amazing photography.

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Cycle Training UK

Cycle Training UK is a leading cycle training provider. We have trained over 75,000 people to cycle safely and confidently on London’s roads. We promote cycling as a valid, sustainable form of transport.

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British Heart Foundation

The British Heart Foundation are the nation’s heart charity. Their vision is a world where people don’t die prematurely from heart disease. This will be achieved through pioneering research, vital prevention activity and ensuring quality care and support for everyone living with heart disease.

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The worlds largest triathlon store and the UK’s no.1 triathlon mail order supplier.

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Erdinger Alkoholfrei

Erdinger Alkoholfrei is a refreshing isotonic recovery drink. It provides the body with essential vitamins such as folic acid and vitamin B12 which help reduce fatigue, promote energy-yielding metabolism and support the immune system.

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With over 130 years’ experience and 67,000 members, CTC, the national cycling charity helps people to start cycling and to keep cycling. They provide advice; campaign for better and safer cycling facilities; and support all cyclists, irrespective of age or ability – whether you cycle to work, school or the shops; enjoy the thrill of off-road tracks, or are looking to head out for a leisurely family bike ride.
CTC membership benefits include cycle product discounts, £10m third party insurance, cycling legal helpline and a warm welcome at 1000’s of rides and events across the UK.

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Guide Dogs for the Blind

We breed and train guide dogs which provide life changing mobility and freedom. Guide dog owners only have to pay a nominal 50p for their dog to ensure no-one is prevented from having one due to lack of funds. The cost of a Guide Dogs from birth to retirement is around £50,000 and we receive no government funding. We will not rest until people who are blind or partially sighted can enjoy the same freedom of movement as everyone else.

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