Be part of the biggest & best cycling exhibition!

There are many options available at a range of price points to suit your budget. Being part of the Show gives you the fantastic opportunity to reach a high quality audience from London, the South-East and across the UK.

  • Bringing together thousands of cycling enthusiasts from London and across the UK
  • The show has become a key event in the cycling calendar since it launched in 2011
  • See our 2015 statistics
  • See what some of our 2015 exhibitors and sponsors had to say

The Show takes place alongside the Triathlon Show: London and The Telegraph Outdoor Adventure & Travel Show – with one ticket offering visitors access into all three events, and offering exhibitors and sponsors the opportunity to reach further audiences.

Reach millions of passionate cyclists and place your brand at the heart of the community!

Be a part of the event and take advantage of a marketing campaign which reaches millions of active people and includes:

  • Heavyweight marketing campaigns with The Telegraph (both online and in-print), Future (Cycling Plus, MBUK, What Mountain Bike?, BikeRadar.com) and the London Evening Standard
  • London Underground advertising across the Tube & Train network
  • Extensive promotion with partners including British Cycling, Sustrans & the BHF
  • Targeted magazine advertising
  • A fully targeted digital campaign
  • Heavyweight PR campaign
  • Social Media promotion
  • Regular communication with our database of over 30,000 cyclist

The Show's statistics

Here is what some of our 2015 exhibitors and sponsors had to say

'I think this year’s show was stronger than ever and I hope that was reflected in the footfall figures. The performance stage had a great line up, which unquestionably benefited us in driving both traffic to stand and giving us the opportunity to see/hear from some of our cycling heroes!

We came away with hundreds of new members and a bucket load of new prospect data, so all in all very positive. Look forward to catching up for a de-brief once the dust has settled at your end and you’ve caught up on a few good night’s sleep! Kind regards,'

Catherine Litherland, British Cycling

'The show was a huge success for Cannondale, GT, Fabric and Sugoi this year. It is going from strength to strength with visitor numbers and the quality of audience is perfect for our brands.'

Clive Gosling, Cycling Sports Group

'The London Bike Show was a great opportunity to put the channel in front of committed and knowledgeable cycling fans.The Performance Theatre allowed us to bring our Home of Cycling message to life, with our key analysts, three time Tour de France winner Greg LeMond and Classics legend Sean Kelly participating in interviews and Q&As over the course of the show, with allowed us to reinforce our expertise with cycling fans as the sport continues to grow.'

Simon Lewis, Head of Communication, UK and Ireland| Eurosport

‘To say Canyon’s attendance at The London Bike Show this year exceeded all our expectations is an understatement. The events atmosphere was such that it perfectly supported our ambitions of reaching out to our fans and customers alike.

Its vibrant platform and audience allowed us to focus on achieving our goals while at the same time enabled us to present our unique direct to market offering confidently safe in the knowledge that behind the scenes everything was being managed to the highest level of support.’

Nick Allen – UK Market Manager, Canyon